gbbo

There have been hundreds of PR disasters in history. Whether it was Gerald Ratner calling his products ‘total crap’ and virtually destroying his business overnight, or more recently, Sports Direct handling of their controversial zero hour contracts and less-than-minimum-wage paying jobs. Having Mike Ashley turn up to a press conference at their ‘improved warehouse facilities’ and dropping a grand’s worth of fifties into the plastic bin before going through security was just plain ridiculous. The

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I t seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute,

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streisand

If your internet habits only extend as far as checking Facebook or Googling recipes, then you might not have heard of the Streisand Effect. Coined back in 2005, the term refers to an incident where Barbara Streisand tried to remove a picture of her Malibu home from the internet. Rather than achieving it, the exact opposite occurred and it generated way more interest and publicity – and thus was the birth of the phenomenon known

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I scream on the inside when people say that to me! It’s not that I don’t think I am lucky – I have a lovely family, a nice home in a great city and a business that I am proud of, but I don’t know if that’s down to luck or not? I love my job – a lot! But sometimes running your own show is tricky…and not down to luck at all! Yes, working for

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O ne morning I was listening to a podcast advising businesses how they should be using Pinterest. I was hastily making notes from the 49 minute long consult, scribbling down key points from Jeff Sieh, a Pinterest guru, when I stopped and looked at what I had just copied down… “Think outside the box" Jeff Sieh, a social media consultant, was advising listeners to “think outside the box” when they're creating new content. I stared

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S ocial media is just a waste of time, right? Do you really need a social presence to be successful? Can Facebook et.al actually help your business make money? Answers: No. Kinda. A BIG FAT YES.   Check out how social media has brought success to three charity campaigns, even the ones that started out as ‘a laugh’.   Movember Movember was established in 2003 when two friends, sat drinking in an Australian bar, decided

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T oday I breathed another sigh of relief as I walked into a peaceful office… It had been a testing morning with my two-year-old and just getting her into her car seat had been a back-breaking challenge… So when people ask if I am looking forward to my imminent maternity leave, my answer has recently changed to ‘I think so’… Don’t get me wrong, I am very much looking forward to meeting baby number two

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My answer to many questions over the past 10 years has been: “Have you Googled it?” Such was my love for the search engine that I even suggested at one point (albeit after a few glasses of wine) that if I were ever to have another child I would name it “Google Fish” – thankfully for him/her, I sobered up and decided that my family was complete. My love is, however, slowly starting to fade…

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W hat do you use social media for? There are nearly 1.4 billion Facebook users and 284 million active Twitter accounts, but what are we using our social media accounts for? There’s the standard social activity of keeping up to date with friends and family; showing off our latest car, child, holiday and pictures of our homemade, carb-free, fat-free, fun-free dinner. Others use social media to keep up to date with the news or the Kardashians,

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