Picture this: all your plans for a 3-day overseas event are coming along nicely. You’ve done the recce trip, you’ve met with hotel and suppliers and have carefully selected themes and venues for each evening that perfectly complement the client’s visions. You’ve even nailed the initial running order on the flight back! (As well as a much-needed G&T). BUT then Monday morning rolls around, and back in the office you receive a call which changes

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decision journey

Finding the wedding guest dress jumpsuit: Part 2 If you haven’t already, you should head over to part 1 for a funny (and somewhat informative) start to the story…but long story short:  I left myself a week to get a wedding guest dress, there was lots of panic, and making the difficult decision of which brand to buy from – all through the scope of the consumer decision journey. After coming up with my initial

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Hello Shove Tuesday… Oh how I love this day for the excuse it gives me to indulge in Nutella & banana heavenliness! I’d love to say that I then always abide by the tradition to give up all things sweet and naughty for lent, but I’d be telling a porky. My sweet tooth is definitely my weakness and whilst I have attempted to ignore chocolate temptations in the lead up to Easter in the past,

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As a marketer, you often consider the decision journey taken by your customers to reach you - determining what led them to need your products or services, how they found you, why they chose you and all the bits in between.   The Consumer Decision Journey   Court et al, 2019 Whilst we are putting ourselves in the shoes of others, have you ever stopped to analyse your own consumer decision journey? For me, that

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