Picture this: all your plans for a 3-day overseas event are coming along nicely. You’ve done the recce trip, you’ve met with hotel and suppliers and have carefully selected themes and venues for each evening that perfectly complement the client’s visions. You’ve even nailed the initial running order on the flight back! (As well as a much-needed G&T). BUT then Monday morning rolls around, and back in the office you receive a call which changes

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decision journey

Finding the wedding guest dress jumpsuit: Part 2 If you haven’t already, you should head over to part 1 for a funny (and somewhat informative) start to the story…but long story short:  I left myself a week to get a wedding guest dress, there was lots of panic, and making the difficult decision of which brand to buy from – all through the scope of the consumer decision journey. After coming up with my initial

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