Will GDPR assist the revival of direct mail? By now you are probably sick of hearing about the new General Data Protection Regulation (GDPR) which came into effect on May 25th, 2018 – but how will reigning in the use of personal data impact the way we can directly market to consumers? GDPR sets out to unify data protection laws across Europe and give individuals better control of their personal data, as well as imposing

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It seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute, at

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If your internet habits only extend as far as checking Facebook or Googling recipes, then you might not have heard of the Streisand Effect. Coined back in 2005, the term refers to an incident where Barbara Streisand tried to remove a picture of her Malibu home from the internet. Rather than achieving it, the exact opposite occurred and it generated way more interest and publicity – and thus was the birth of the phenomenon known

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One morning I was listening to a podcast advising businesses how they should be using Pinterest. I was hastily making notes from the 49 minute long consult, scribbling down key points from Jeff Sieh, a Pinterest guru, when I stopped and looked at what I had just copied down… “Think outside the box" Jeff Sieh, a social media consultant, was advising listeners to “think outside the box” when they're creating new content. I stared at

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Social media is just a waste of time, right? Do you really need a social presence to be successful? Can Facebook et.al actually help your business make money? Answers: No. Kinda. A BIG FAT YES.   Check out how social media has brought success to three charity campaigns, even the ones that started out as ‘a laugh’.   Movember Movember was established in 2003 when two friends, sat drinking in an Australian bar, decided to

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My answer to many questions over the past 10 years has been: “Have you Googled it?” Such was my love for the search engine that I even suggested at one point (albeit after a few glasses of wine) that if I were ever to have another child I would name it “Google Fish” – thankfully for him/her, I sobered up and decided that my family was complete. My love is, however, slowly starting to fade…

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What do you use social media for? There are nearly 1.4 billion Facebook users and 284 million active Twitter accounts, but what are we using our social media accounts for? There’s the standard social activity of keeping up to date with friends and family; showing off our latest car, child, holiday and pictures of our homemade, carb-free, fat-free, fun-free dinner. Others use social media to keep up to date with the news or the Kardashians, as

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