There have been hundreds of PR disasters in history. Whether it was Gerald Ratner calling his products ‘total crap’ and virtually destroying his business overnight, or more recently, Sports Direct handling of their controversial zero hour contracts and less-than-minimum-wage paying jobs. Having Mike Ashley turn up to a press conference at their ‘improved warehouse facilities’ and dropping a grand’s worth of fifties into the plastic bin before going through security was just plain ridiculous. The

Read more 2

It seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute, at

Read more 0

blog thumb box

One morning I was listening to a podcast advising businesses how they should be using Pinterest. I was hastily making notes from the 49 minute long consult, scribbling down key points from Jeff Sieh, a Pinterest guru, when I stopped and looked at what I had just copied down… “Think outside the box" Jeff Sieh, a social media consultant, was advising listeners to “think outside the box” when they're creating new content. I stared at

Read more 0

blog thumb wom

My answer to many questions over the past 10 years has been: “Have you Googled it?” Such was my love for the search engine that I even suggested at one point (albeit after a few glasses of wine) that if I were ever to have another child I would name it “Google Fish” – thankfully for him/her, I sobered up and decided that my family was complete. My love is, however, slowly starting to fade…

Read more 0