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Mirror Mirror on the wall, do 'likes' maketh us the fairest of them all? Without getting too 'Carly Simon' on you, if you're vain when it comes to your social media metrics then this blog IS about you. Vanity metrics refers to data, such as social media followers, likes or subscribers. What's that I hear you cry? Isn't an audience that follows, likes and subscribes to your content a good thing? Well, it's not terrible

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tiktok

ARE YOU USING THE LATEST SOCIAL MEDIA APP?   By now you may have heard of TikTok, especially if you have a pre-teen or teenager in your household. No, it’s not the sound of the clock ticking down to {insert topical reference}. TikTok is an app originally called Musical.ly, launched by Chinese company ByteDance in 2016. Put simply, TikTok enables users to create short, music-focused videos and edit them with filters and AR features. As

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streisand

If your internet habits only extend as far as checking Facebook or Googling recipes, then you might not have heard of the Streisand Effect. Coined back in 2005, the term refers to an incident where Barbara Streisand tried to remove a picture of her Malibu home from the internet. Rather than achieving it, the exact opposite occurred and it generated way more interest and publicity – and thus was the birth of the phenomenon known

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