As a marketer, you often consider the decision journey taken by your customers to reach you - determining what led them to need your products or services, how they found you, why they chose you and all the bits in between.   The Consumer Decision Journey   Court et al, 2019 Whilst we are putting ourselves in the shoes of others, have you ever stopped to analyse your own consumer decision journey? For me, that

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It seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute, at

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