tiktok

ARE YOU USING THE LATEST SOCIAL MEDIA APP?   By now you may have heard of TikTok, especially if you have a pre-teen or teenager in your household. No, it’s not the sound of the clock ticking down to {insert topical reference}. TikTok is an app originally called Musical.ly, launched by Chinese company ByteDance in 2016. Put simply, TikTok enables users to create short, music-focused videos and edit them with filters and AR features. As

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It seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute, at

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