As a marketer, you often consider the decision journey taken by your customers to reach you - determining what led them to need your products or services, how they found you, why they chose you and all the bits in between.   The Consumer Decision Journey   Court et al, 2019 Whilst we are putting ourselves in the shoes of others, have you ever stopped to analyse your own consumer decision journey? For me, that

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Will GDPR assist the revival of direct mail? By now you are probably sick of hearing about the new General Data Protection Regulation (GDPR) which came into effect on May 25th, 2018 – but how will reigning in the use of personal data impact the way we can directly market to consumers? GDPR sets out to unify data protection laws across Europe and give individuals better control of their personal data, as well as imposing

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