It seems that nowadays every other post on your social media timeline is someone promoting how #great a new product is, or is something they “simply couldn’t live without”. How did this all come about? When did everyone suddenly become a social influencer, a brand advocate or a niche promoter? Exposure to content has rocketed in the past couple of years – we are absolutely glued to our smartphones – on our daily commute, at

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Social media is just a waste of time, right? Do you really need a social presence to be successful? Can Facebook et.al actually help your business make money? Answers: No. Kinda. A BIG FAT YES.   Check out how social media has brought success to three charity campaigns, even the ones that started out as ‘a laugh’.   Movember Movember was established in 2003 when two friends, sat drinking in an Australian bar, decided to

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What do you use social media for? There are nearly 1.4 billion Facebook users and 284 million active Twitter accounts, but what are we using our social media accounts for? There’s the standard social activity of keeping up to date with friends and family; showing off our latest car, child, holiday and pictures of our homemade, carb-free, fat-free, fun-free dinner. Others use social media to keep up to date with the news or the Kardashians, as

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