concentrator (POC), as well as the launch of a new lighter POC. Our work with the GCE team involved name generation for the new product and the organisation, management and art direction of a photoshoot – allowing us to create a library of fresh imagery. Subsequently we used the new imagery to develop a number of print materials – including brochures, leaflets and posters. Our work didn’t stop there! We went on to create a range of print and digital materials for their reporting software for the two POCs.